One of the most winning songs off Frances England's debut disk Fascinating Creatures was "Blueberry Pancakes," whose chorus features England singing "blueberry paa-aaaaaaaan-cakes." (If you've heard it, you'll know I've transcribed that chorus accurately.) It was an obvious television ad waiting to be made, though it wasn't written with that in mind. Well, Bisquick's ad agency finally got a listen, and drafted the tune for use in a Bisquick television ad. So I asked Frances a few questions about how the TV ad came about, which she's answered below. As for the unasked question -- what does the ad look like? -- well, it's a live-action video depicting a family making, well, blueberry pancakes. Pretty simple, actually. Can't show it to you, though, as England reports that there are no internet rights associated with showing the video. (Tell you what, play 15 seconds of the song while your family makes pancakes this Saturday, and light and edit well. There you go.) Zooglobble: "Blueberry Pancakes" seemed like an obvious fit for a pancake ad from the first time I heard -- how was the initial contact made? Frances England: They contacted me. Apparently, they had already started production on the commercial when someone heard my song and they ended up kind of synchronizing their footage to the song.