
As some of you may know, the landscape of the music industry has changed dramatically over the past five years. As the giant labels have faltered or collapsed with the rapid decline of retail album sales, independent artists have emerged as the leaders of the changing tide. Where some see a shriveled industry on life support, I see opportunity and challenge. And I love challenges. So, I'm asking you to join me as we embark on an adventure into new territory. I have a goal of raising enough money to pay for outstanding musicians, promotion, production, and a Grammy-nominated producer for my new record. Please help me make this dream a reality. You've already been a big part of my success, so please consider taking part in the production of this project. You'd buy the new CD anyway, right? So, consider this a pre-purchase plan.His specific funding levels start at $20 (get an autographed copy of the album), move up to $50 (autographed CD, t-shirt, and bonus CD), and go up from there -- my favorite title is the $150 "Now You're Just Showing Off". (Go here for the complete list and/or to make a contribution.) While this sort of "crowdfunding" has been around for awhile (I wasn't the only one for whom Kickstarter came immediately to mind), it's the first time it's been explicitly used in the kids music scene. (The closest Kickstarter project was this successful project which sought funding to make a soundtrack by a tween indie rock band to accompany a tween indie rock novel.) So when I got the newsletter I immediately shot off some questions to Jim, whose answers I think are pretty much required reading for artists (and probably family music fans in general), regardless of whether or not they want to follow Cosgrove on this particular path. Zooglobble: Aside from the general upheaval in the music industry, what specifically led you to crowdfund your next CD? Jim Cosgrove: Challenging times call for creative solutions. So, rather than putting the whole thing on credit, we looked at other models and found that many bands in other genres have been successful in getting their fans directly involved. I meet parents all the time who thank me for my music and for the fun we bring to families, and they ask me if there is anything they can do to help. Now, I'm calling in those offers. And I really think people want to help and like to help and want to be part of something that is fun and positive. Is there a particular dollar amount you have in mind?