By releasing its performer lineup before the Austin City Limits/Austin Kiddie Limits announcement for a festival that's usually about 2 months after Lolla.
Some of the lineup had been previously leaked, but the big five are:
In addition to these bands, the lineup also includes the Q Brothers (there every year performing and doing rap/beatbox workshops with the kids), Peter DiStefano and Tor (there every year), and Northbrook Garage, Kate Diaz, and the Happiness Club, all youth performers. (And here's something to think -- it's a nice feather in a cap for an established musician to be able to say they played Lolla, but can you imagine what it's like for a Chicago-area teenager?)
That's a solid lineup right there once again. Anyway, if you want to see the lineup announced by Kidzapalooza co-founder Tor Hyams' kids, here's a YouTube video for ya. Tor's son looks so much like Tor it's scary. Except for the glasses.