Video: "Balloon" - The Pop Ups (World Premiere)

A year ago, Jacob Stein and Jason Rabinowitz, the duo better known as The Pop Ups, were attending Kindiefest and handing out copies of their debut album for kids Outside Voices. The rest is history.

Now as they get ready to play Kindiefest this weekend, they've finished their first video. It's for "Balloon," a story told via reggae and in video form, unsurprisingly, by puppets and cardboard. It's lo-fi in just the right way. We're happy to world-premiere it for you today.

The Pop Ups - "Balloon" [YouTube]