Video: "This Too Shall Pass" - OK Go

What do you do if your last viral video was an incredibly simple (if well-thought-out) dance routine on treadmills. You go all super-complex. Rube-Goldberg-like, even. The internet exploded today because of this, and for darn good reason. (More behind-the-scenes stuff here.) This isn't a kids song (there's a low-grade curse word I completely missed until reading the lyrics), but I think kids are gonna go nuts for this. I kinda did, too, in my own little way. (I also love the way they comment on "Here We Go Again.")

OK Go - "This Too Shall Pass" [YouTube]