Does Mr. Richard Read Paste Magazine?

I should note that I'm not posting this because fans of Mr. Richard are without a doubt the most devoted kids' music fans I know of. (Don't believe me? Check out this Fids & Kamily post for a taste.)

OK, maybe just a little bit.
But it does show one way kids and family music is gradually seeping into mainstream music culture.

Flipping through my November issue of Paste magazine, I was struck by a full-page ad for Redeye Distribution/Borders, which included writeups for albums from several rootsy (roots-ish, roots-like) artists, including Marah, Billy Bragg, and the Pernice Brothers. One of the eight artists mentioned? Mr. Richard.

Of course, the ad notes that the item is "not available in all Borders location" -- distribution is still the final frontier for most kids' musicians.