There are 3 operative points of comparison when discussing Readeez, the creation of Atlanta-based Michael Rachap -- Baby Einstein, Schoolhouse Rock, and Sesame Street. Or, at least, those were the three I thought of as I listened to the latest Readeez products, the Readeez Volume Two DVD and the Songeez CD. Let's start with Schoolhouse Rock, famously created to try to educate kids via advertising techniques. Rachap used to work in the advertising industry, but rather than deliver educational nuggets via 3-minute pop songs, he typically does it in about 60 seconds. Which means his educational scope, such as it is, is a little circumscribed -- it's hard enough to describe conjunctions in 3 minutes and essentially impossible in 60 seconds. So the songs that have some educational content, such as "A Special Name for Twelve" or "Circle and Square" (from the first DVD, but also on the Songeez disk), cover much narrower ground, which is fine. But if you're expecting "learning" from these two items, it's much more on the level of TMBG's Here Come the 123s (with some Dial-A-Song mixed in) than Here Comes Science. Let's move, then, to TMBG's Disney label mates, Baby Einstein. I know that it's easy to slag on the series, but if you set aside their overhyped claims for the product, their later stuff is competently produced and offers a wide variety of visual stimulation for young'uns. For an independently produced DVD, Volume 2 looks great. (It's what made this headline -- Readeez Company Acquired by Disney" -- so great. Yes, it's on both disks.) The attention to detail at times even surpasses Einstein's (note the timing of the placement of periods at the end of "The Land of I Don't Know"). The comparison does, however, highlight one of Readeez' ("Readeez's"?) few shortcomings, and that's the relative monotony of the visuals on the DVD. I like the concept of displaying the words as you hear them, and the crisp, clean look of the background and text is balm for a "Dear Teacher"-font world gone awry. But I long for more visual variety, as the Einstein videos employ. The occasional use of pictures or non-white backgrounds to offset the charmingly illustrated Julian and Isabel Waters (or live-action Rachap) would go a long way. Which brings us to Sesame Street. Forty years down the line, they've had some great songs written for the show. The best songs don't feel like they were written with education in mind. And while the Volume One DVD often felt like the "education" aspect played a more important role, Volume Two has much less of that feel, and, as a result is a more enjoyable experience sonically. (Though Volume One is not without considerable charm.)