There was an old Saturday Night Live fake ad about some bank whose sole function was to make change. The spoof had the mixture of trustworthiness and responsiveness that is the hallmark of most ads for financial institutions, right down to the founder who, when asked how he could make money solely making change, responded in an eager tone, "Volume."
The ad came to mind as I pondered Radiohead's decision to release its new album, In Rainbows, as a digital (DRM-free) download on Tuesday, October 10th, just 10 days after announcing it. (There's a deluxe boxset to be released in December, with a physical version of the regular CD scheduled for sometime in 2008.)
There are probably countless bands who are giving away music for free, but none with 1% of the popularity of Radiohead. If you go to the site and ask to buy the download, you can indeed enter "0" as your desired price of the digital download of the album. But Radiohead is probably banking on the goodwill of its fans and the interest of other music fans to generate a fair amount of change.
Other music fans like me. I'm not alone in saying OK Computer is one of the best albums of the past 10 years, but most of the rest of Radiohead's post-OK work has left me cold. So it's safe to say that if In Rainbows was appearing at my local record store in a physical format next week, I would not be picking it up. Nor would I be scouring a bunch of torrent sites looking to download it for free -- it's just not what I do.
But this morning I went to the site and put down 2 British pounds (about $4 US) plus about a $1 service charge to download it next week. Why? Well, in part it's the musical equivalent of playing the Powerball lottery -- I always viewed $1 I paid when the pot got large and the office collected as entertainment, not as investment. This is much the same, no? It's also part of the giddy glee in helping to make major label executives nervous about whether they can continue business as usual.
So here are my questions to you:
1) Was I too cheap? A kids' musician e-mailed me last night saying he'd put down $10 -- a dollar a song. But I think he's a bigger fan than I am. It might be cheap, but $4 is $4 more than Radiohead would have received from me in the absence of this experiment. But if Spoon did something similar with their next album, I guarantee I'd've put down $10. Maybe more.
2) Is this a model that can at all work in the kids' genre? I've always pooh-poohed the idea of digital downloads because I think kids like the physicality of things, and mp3s don't have a lot of physicality, know what I mean? But if somebody like, say, Dan Zanes did something similar, I think he'd probably make a fair amount of change. (Though I'd certainly miss the album packaging, which has always been top-notch with his work.) Of course, he's already reaping all the profit from his CDs, something that Radiohead, while they were on a label, did not, so perhaps his incentives to do so is less...
Readers, musicians, thoughts?
Video: "I Had a Little Dog" - Key Wilde & Mr. Clarke
It's been a while since I've posted something from Key Wilde & Mr. Clarke, but it's been a while since they've posted something, too, so fair's fair, right?
Anyhoo, they've taken their first step into the video world with an animated video for the best Johnny Cash children's song that Johnny Cash, uh, never actually wrote or sung. "I Had a Little Dog" is one of those songs where the chorus continually builds upon the last iteration (e.g., "Twelve Days of Christmas"), backed by a train-like rhythmic backbeat. The video itself is pretty minimalist, but I think the kids will really like it.
According to Wilde, their record is "nearing completion." Add it to the list of eargerly-anticipated 2008 releases...
Review: For The Kids Three! - Various Artists

Please Release Me: October 2007
I haven't done a "Please Release Me" for a looooong time (October 2006, to be precise). For whatever reason, it just proved to be one of the less interesting things I did. That, and the entire industry seems to be moving toward the near-immediate release of CDs. (Radiohead announced this weekend they're releasing their new CD in 10 days.) Pretty soon mixing boards will include a button that will allow artists to ship the track they've just recorded directly to iTunes.
But this October seems particularly packed with promising releases. To wit:
Oct. 2 - Various Artists - For the Kids Three
Oct. 9 - Uncle Rock - Uncle Rock U
Oct. 9 - Various Artists - Every Child Deserves a Lifetime
Oct. 16 - Gustafer Yellowgold - Have You Never Been Yellow?
Oct. 20 - Recess Monkey - Wonderstuff
Oct. 23 - Father Goose - It's a Bam Bam Diddly!
Oct. 23 - Enzo Garcia - Field Trip with Enzo
Last week saw the release of a new Putumayo disk (Brazilian Playground) and albums from Buck Howdy and Meredith Brooks. And I haven't even mentioned all of them.
Now, many of these are already available through the artists and elsewhere, but in case you don't know whether I'll be posting reviews of these CDs (and more) in the next few weeks. Because to buy a dozen CDs would be insanely expensive. (Unless, of course, everybody adopts the Radiohead "pay-want-you-want" model.)
Listen To This: "Beard For All Seasons" - Gustafer Yellowgold
Ever since the New York Times used the phrase “The show is a cross between ‘Yellow Submarine’ and Dr. Seuss" to describe Gustafer Yellowgold, it's been plastered all over their promo materials. Hey, if I were them, I would too. But I always thought it was just barely appropriate -- yes, it's animated and poppy, but those weren't quite the musical and lyrical influences I was hearing on the debut DVD.
But they've posted another track off their upcoming Have You Never Been Yellow? CD/DVD set, "Beard For All Seasons," on their Myspace page. And "Beard" definitely sounds like the Beatles (a clean melody, horns, handclaps) aided by a touch of Seussian lyrical whimsy. Guaranteed to put a smile on your face.
(Oh, and the DVD, which comes out October 16, has an audio commentary from creator Morgan Taylor. While the idea of an audio commentary on a kids movie isn't weird at all, I'm pretty sure this is a first for the kids' music world. DVD geeks unite!)
A Small Music Review in a Big Music Week
35 posts about music is not such a big deal -- I'm pushing 700 here. But 35 posts in a week? Now that's impressive. That's exactly what the enterprising folks over at Z Recommends have done with their Music Week. There's a healthy list of reviews up, but what's interested me the most is the interviews: Veda Hille from Duplex, Tito Uquillas from the Hipwaders, and Stephin Merritt. And there's more to come -- Jason Trachtenburg, Morgan Taylor (Gustafer Yellowgold), and Uncle Rock. Worth your time.
Oh, and a guest review from yours truly. File under oldie-but-goodie.